Mary O'Regan

This is a sampling of photos I took at New York Fashion Week Fall/Winter 2013 for Nordstrom's blog, The Thread. In addition to acting as photographer, I also wrote reviews of runway shows, backstage beauty, the front row and street style. Click here for my full coverage.

From 2007-2012, I worked as the senior fashion editor of METRO magazine, a monthly lifestyle magazine in Minneapolis. I created fashion editorials from the ground up, starting with the initial concept to the final proof. I hired photographers, stylists and hair/makeup artists, cast models, scouted locations and served as quality control during the shoot. I also worked with my art director on the layout and wrote the headlines, sub-copy and credits.

I wrote copy for a Nordstrom.com experience describing 10 key items for fall 2012.

I helped create the concept and wrote all of the copy for this engagement campaign on Nordstrom.com. It includes a quiz to determine your bridal style and a Pinterest giveaway. We promoted the experience on the homepage and in a targeted email.

I came up with the concept and wrote the copy for a back-to-school trend guide, targeted at teenagers, on Nordstrom.com. This included a homepage story driving customers to the guide.

I regularly contribute to The Thread, Nordstrom's fashion blog. Topics range from designer interviews and trend reports to brand spotlights and behind-the-scenes coverage.

I wrote the copy surrounding the launch of British brands Topshop & Topman, and Miss Wu, a Jason Wu diffusion line available exclusively at Nordstrom. Both launches included a mix of preview pages, homepages, landing pages, auxiliary pages and category headers.

I wrote copy for a Nordstrom.com landing page describing five key trends for Spring 2013. Each trend included a link to a page of relevant merchandise — I wrote styling tips that appeared at the top of those pages.

These are examples of trend- and brand-focused copy I wrote for landing pages and category headers in the designer and contemporary sections of Nordstrom.com.

I profiled numerous fashion designers through my years at METRO magazine and freelance work at Time Out New York.

I wrote copy for a Nordstrom.com experience on packing essentials for the resort season.

As METRO magazine's senior fashion editor, I wrote numerous trend reports and styled photo shoots for the accompanying artwork.

I wrote a fall 2012 designer handbags trend guide for Nordstrom.com.

I created dozens of bridal fashion shoots during my five years as the editor-in-chief of Arizona Bride, Minnesota Bride and Wisconsin Bride magazines. This involved devising concepts, hiring photographers, stylists and hair/makeup artists; casting models; scouting locations across the country; and serving as quality control on the shoots. I also worked with my art director on the layouts and wrote the accompanying headlines, sub-copy and credits.