I helped create the concept and wrote all of the copy for this engagement campaign on Nordstrom.com. It includes a quiz to determine your bridal style and Pinterest giveaway. We promoted the experience on the homepage and in a targeted email. It ended up performing really well!
Nordstrom Storytelling Themes
I guided my team of copywriters to launch and execute a collection of recurring campaign themes for Nordstrom. The goal was to ensure multichannel consistency across the store's most popular categories.
Themes included Dress Spotlight, Denim Report, The Shoe Edit, Right Now, etc.
Each campaign was made up of site experiences, landing pages, headers, emails, ads and catalog pages. Below are some of my favorite headers from the various campaigns.
Corporate Copy Campaign
During my years as a digital copy manager at Nordstrom, I guided my team of writers as they took messaging priorities from marketers and merchandisers and created headlines around our website's spring theme: "The _____ Life".
This copy appears on landing pages, category headers, emails, ads and more over the course of two months.
From 2007-2012, I was the senior fashion editor of METRO magazine, a monthly lifestyle magazine in Minneapolis, and editor-in-chief of three regional wedding magazines, Minnesota Bride, Arizona Bride and Wisconsin Bride.
I created fashion editorials from the ground up, starting with the initial concept to the final proof. This involved hiring photographers, stylists and hair/makeup artists, casting models, scouting locations and serving as quality control during the shoot. I also worked with my art director on the layout and wrote the headlines, subcopy and credits.
This is a sampling of my favorite images from various photo shoots.
I profiled numerous fashion designers through my years as the Senior Fashion Editor at METRO magazine and through freelance work at Time Out New York.
Having a professional excuse to sit down with a complete stranger and ask questions about his or her life was one of the highlights of my journalism career. Call me nosy — I just find people fascinating, especially unusual, creative ones.
New York Fashion Week
This is a sampling of photos I took at New York Fashion Week for Nordstrom's blog, The Thread. In addition to acting as photographer, I also wrote reviews of runway shows, covered backstage beauty and the front row and documented the always-entertaining street style scene.