Brand Campaign Video
As a creative lead at Levi's, I worked with art directors and marketers to create marketing videos as part of the brand's seasonal campaign. My team worked on the story concept and provided the copy that appears in the videos and YouTube descriptions.
While at Nordstrom and Levi's, I led a creative team to create how-to videos designed to garner high SEO value for the brands, ranking high in relevant searches. We came up with the concepts for the videos, and provided storyboards and supporting copy.