Ivy Park Launch Campaign

I was beyond excited to be one of the creative leads on the launch of Beyoncé's new activewear collection, Ivy Park, exclusively at Nordstrom in the United States. Our goal was to create a rich, interactive site experience that would tantalize the #BeyHive while still providing valuable selling info. We ended up exceeding our sales goals, and among those who made purchases, 25% were new to Nordstrom and younger than the average customer.

The online experience functions with a scrolling parallax background; full-screen images that subtly zoom as you look at them; collapsible tech specs annotating the images; and numerous interactive hover states. Play the video below to see it in action: