2016 - PRESENT  — LEVI STRAUSS & CO.  — GLOBAL COPY DIRECTOR

  • Contributed to 9% revenue growth of $4.5 billion brand by developing fresh marketing campaigns and storytelling ideas in collaboration with executives, marketers, art directors and project managers.
  • Achieved global brand cohesion by editing marketing copy across all channels: levi.com, emails, paid media, videos, windows, in-store, print, out-of-home, packaging, wholesale, social media and radio.
  • Revamped the Levi's brand voice into an authoritative, confident tone and led voice execution across all marketing touchpoints worldwide.
  • Developed creative strategy toolkits for regional offices around the world for brand campaigns, seasonal releases, collaborations, product launches and special projects.
  • Led and coached a team of copywriters, providing daily assignments, copy edits, goals and mentorship.
  • United a fractured creative team by instituting new ways of collaborating between writers, designers, stylists, etc.
  • Maintained a comprehensive set of copy style guidelines, including rules for speaking to each channel, consumer and product line.
  • Fostered strong strategic relationships with channel partners to stay abreast of developments in strategy, objectives, testing initiatives, data and analytics, and retail/wholesale/e-commerce.
  • Optimized creative processes and workflows to maximize efficiency, meet layered deadlines and improve cross-functional partnerships.

2014 - 2016  — NORDSTROM —  DIGITAL COPY MANAGER

  • Acted as in-house agency, developing marketing content for brands such as Michael Kors, Topshop, Madewell, Christian Louboutin, Ivy Park, UGG, Charlotte Tilbury and dozens more.
  • Led a creative team to execute 20 campaigns, 300 emails, 30 ad sets and 200 pieces of site content per month.
  • Managed eight e-commerce marketing copywriters, providing daily assignments, copy edits, goals and mentorship.
  • Absorbed 30% increase in content yearly, adjusting creative processes to maximize efficiency.
  • Refined, evolved and protected the Nordstrom brand voice globally and divisionally.
  • Created editorial style guides and manuals on writing campaigns, emails, ads and SEO-driven videos.
  • Delivered innovative solutions to business challenges, partnering with marketers and merchandisers to drive demand, increase engagement, acquire and retain customers.
  • Reacted to consumer preferences by conducting A/B tests for site content, emails and ads.

2012 - 2014  — NORDSTROM —  SENIOR COPYWRITER

  • Lead online copywriter for designer, contemporary, weddings and cross-category divisions.
  • Conceptualized and wrote trend guides, branded lookbooks, blog posts, emails and ads.
  • Partnered with designers, marketers, site merchandisers and project managers.
  • Attended New York Fashion Week to review and photograph runway shows, backstage and street style for Nordstrom’s blog, The Thread.

2007-2012  — TIGER OAK MEDIA  — EDITOR-IN-CHIEF

  • Provided overall creative direction for three biannual wedding magazines: Minnesota Bride, Wisconsin Bride and Arizona Bride (100-200 pages each).
  • Oversaw 60+ contract writers, stylists and photographers, art director, web editor, interns.
  • Managed editorial calendar and budget; conceptualized and directed photo shoots.
  • Wrote and edited fashion, beauty and shopping features for METRO, a monthly city magazine.
  • Conceptualized and led the complete redesign of the Bride websites.
  • Served as the face of the magazines, emceeing award ceremonies and runway shows.

2006-2007  — MINNESOTA PREMIER PUBLICATIONS  — STAFF WRITER

  • Beat reporter for Southwest Journal and Downtown Journal newspapers

2004-2006  — VILLAGE VOICE MEDIA, UTNE READER — INTERN

  • Editorial internships for alt-weekly newspaper and monthly magazine

EDUCATION

  • Hamline University, St. Paul, MN
    Bachelor of Arts in Communication Studies, Creative Writing

SKILLS

  • creative direction
  • marketing & advertising
  • leading others
  • brand strategy
  • tone/voice stewardship
  • omni-channel storytelling
  • online retail
  • social media strategy
  • copywriting and editing
  • quick decision-making
  • multitasking
  • attention to detail
  • staying positive
  • questioning the norm
  • thinking outside the box