LEVI STRAUSS & CO. — GLOBAL COPY DIRECTOR — 2016 - PRESENT
Helped achieve 9% revenue growth for $5 billion brand by developing worldwide marketing campaigns in collaboration with executives, marketers and art directors.
Ensured global brand cohesion by editing copy across all channels: levi.com, emails, ads, videos, in-store, out-of-home, packaging and social media.
Revamped the Levi's brand voice into an authoritative, confident tone by establishing new copy guidelines and disseminating to Levi's marketing offices worldwide.
United a team of 8 cross-channel copywriters from around the company, providing assignments, copy edits and mentorship.
Overhauled Levi's packaging copy by devising a new messaging hierarchy for hundreds of products.
Built creative strategy toolkits containing brand campaign assets for regional offices.
Repaired broken processes by instituting new ways of collaborating between writers and designers.
Won an excellence award for developing the voice of Levi's first-ever chatbot on levi.com.
NORDSTROM — DIGITAL COPY MANAGER — 2014 - 2016
Executed high-profile marketing content for brands such as Michael Kors, Topshop, Madewell, Christian Louboutin, Ivy Park, UGG, Charlotte Tilbury and dozens more.
Edited approx. 20 campaigns, 300 emails, 30 ad sets and 200 pieces of site content per month.
Supervised a team of 8 digital marketing copywriters.
Absorbed 30% increase in content yearly, adjusting creative processes to maximize efficiency.
Enforced the Nordstrom brand voice globally and divisionally.
Created guidelines and manuals on writing campaigns, emails, ads and SEO-driven videos.
Optimized content by conducting A/B tests for site, emails and ads.
NORDSTROM — SENIOR COPYWRITER — 2012 - 2014
Spearheaded copy for the designer, contemporary, weddings and cross-category departments.
Conceptualized and wrote hundreds of trend guides, lookbooks, blog posts, emails and ads in partnership with designers, marketers and merchandisers.
Chronicled and photographed dozens of runway shows and events at New York Fashion Week for Nordstrom’s blog, The Thread.
TIGER OAK MEDIA — EDITOR-IN-CHIEF — 2007- 2012
Directed the creation of three biannual wedding magazines: Minnesota Bride, Wisconsin Bride and Arizona Bride (100-200 pages each).
Oversaw 60+ contract writers, stylists and photographers, art director, web editor, interns.
Devised and administered editorial calendars and budgets
Directed editorial content creation and styled photo shoots.
Overhauled and redesigned five Bride magazine websites.
Emceed award ceremonies and runway shows on behalf of the magazines.
MINNESOTA PREMIER PUBLICATIONS — STAFF WRITER — 2006 - 2007
Wrote dozens of articles for Southwest Journal and Downtown Journal (city newspapers).
EDITORIAL INTERNSHIPS — 2004 - 2006
Editorial internships for City Pages (Village Voice Media alt-weekly newspaper), Utne Reader (monthly magazine) and Loft Literary Center (nonprofit organization).
HAMLINE UNIVERSITY — ST. PAUL, MN — 2004
Bachelor of Arts in Communication Studies & Creative Writing