BLACK HISTORY MONTH AT LEVI’S

Levi Strauss & Co. has a long history of championing diversity and equality in the workplace and beyond. In this spirit, my team created a collection of digital and print assets to celebrate Black History Month in February 2019. Click here to read the landing page copy in full.

It took a lot of back and forth with senior executives to get the message just right, and the response from consumers and employees has been resoundingly positive.

I was proud to work on a multichannel project that wasn’t about making money — it was about demonstrating the company’s values and doing the right thing.