As the Global Copy Director at Levi's, I managed, edited and won a Levi’s Excellence Award for my role in producing the copy for the launch of Indigo, a chatbot designed to help shoppers find the perfect pair of jeans on Levi.com. Users answer a series of questions by selecting a provided answer or by writing their own, and the bot responds with copy written by my team. The goal was to keep the voice of the bot conversational and engaging while remaining product-focused. It received tons of PR buzz at launch and, with an 8% conversion rate, consumer engagement with the bot continues to grow.
Click the left and right arrows to scroll through examples of the bot dialogue.