To celebrate the 50th anniversary of Rolling Stone magazine and the 50th birthday of Levi's iconic Trucker Jacket, the two brands collaborated on a year-long, multichannel campaign.

As the Global Copy Director at Levi's, I worked with a copywriter, art director, designer and creative VP to tell the story behind the brands—specifically, how they influenced music and style over the decades.

We created hangtags to go with the collection of limited-edition t-shirts, jackets and pins; a landing page, header and email to showcase the collection; print ads appearing in key issues of Rolling Stone; and event signage for a display at SXSW.