LEVI STRAUSS & CO.  — GLOBAL COPY DIRECTOR  — 2016 - PRESENT

  • Helped achieve 9% revenue growth for $5 billion brand by developing worldwide marketing campaigns in collaboration with executives, marketers and art directors.

  • Ensured global brand cohesion by editing copy across all channels: levi.com, emails, ads, videos, in-store, out-of-home, packaging and social media.

  • Revamped the Levi's brand voice into an authoritative, confident tone by establishing new copy guidelines and disseminating to Levi's marketing offices worldwide.

  • United a team of cross-channel copywriters from around the company, providing assignments, copy edits and mentorship.

  • Overhauled Levi's packaging copy by devising a new messaging hierarchy for hundreds of products.

  • Built creative strategy toolkits containing brand campaign assets for regional offices.

  • Repaired broken processes by instituting new ways of collaborating between writers and designers.

  • Won an excellence award for developing the voice of Levi's first-ever chatbot on levi.com.

NORDSTROM  — DIGITAL COPY MANAGER  — 2014 - 2016

  • Executed high-profile marketing content for brands such as Michael Kors, Topshop, Madewell, Christian Louboutin, Ivy Park, UGG, Charlotte Tilbury and dozens more.

  • Edited approx. 20 campaigns, 300 emails, 30 ad sets and 200 pieces of site content per month.

  • Supervised a team of digital marketing copywriters.

  • Absorbed 30% increase in content yearly, adjusting creative processes to maximize efficiency.

  • Enforced the Nordstrom brand voice globally and divisionally.

  • Created guidelines and manuals on writing campaigns, emails, ads and SEO-driven videos.

  • Optimized content by conducting A/B tests for site, emails and ads.

NORDSTROM  — SENIOR COPYWRITER  — 2012 - 2014

  • Spearheaded copy for the designer, contemporary, weddings and cross-category departments.

  • Conceptualized and wrote hundreds of trend guides, lookbooks, blog posts, emails and ads in partnership with designers, marketers and merchandisers.

  • Chronicled and photographed dozens of runway shows and events at New York Fashion Week for Nordstrom’s blog, The Thread.

TIGER OAK MEDIA  — EDITOR-IN-CHIEF  — 2007- 2012

  • Directed the creation of three biannual wedding magazines: Minnesota Bride, Wisconsin Bride and Arizona Bride (100-200 pages each).

  • Oversaw 60+ contract writers, stylists and photographers, art director, web editor, interns.

  • Devised and administered editorial calendars and budgets

  • Directed editorial content creation and styled photo shoots.

  • Overhauled and redesigned five Bride magazine websites.

  • Emceed award ceremonies and runway shows on behalf of the magazines.

MINNESOTA PREMIER PUBLICATIONS  — STAFF WRITER — 2006 - 2007

  • Wrote dozens of articles for Southwest Journal and Downtown Journal (city newspapers).

EDITORIAL INTERNSHIPS  — 2004 - 2006

  • Editorial internships for City Pages (Village Voice Media alt-weekly newspaper), Utne Reader (monthly magazine) and Loft Literary Center (nonprofit organization).

HAMLINE UNIVERSITY  — ST. PAUL, MN — 2004

  • Bachelor of Arts in Communication Studies & Creative Writing