Snapchat Contest

As the Digital Copy Manager at Nordstrom, I helped lead the creative team that built this Snapchat contest to promote our shoe business. The goal was to attract new, younger customers in a relevant medium, make them think of Nordstrom when they're looking for shoes, get new Snapchat followers, and host an awesome party. We succeeded on all fronts, mostly notably increasing Nordstrom's Snapchat following by 60 percent. Scroll down for a recap video starring celebrity guest Karlie Kloss.


This is the ad we ran in geo-targeted Snapchat feeds across five college campuses.